NOSO TEAMS Upwardly WITH NORTH Face up
"MORE THAN A JACKET" Campaign

Two new interactive NoSo patches permit customers highlight their adventures

We are proud to announce 2 new interactive NoSo patches that will exist part of The Northward Face Information technology's More Than A Jacket entrada. The Exploration Checklist patches were designed to support The North Face message: "Every jacket has a story," an initiative honoring and celebrating the memories and stories of adventure created over the make's more than 55-year history.

To capture the significant backside every piece of gear, The North Face is calling on explorers all over the world to submit stories and images of their own well-loved products to potentially be included in their crowdsourced official archive.

Every bit role of the campaign, The North Face is, partnering with young man Bay Area icon and internationally recognized art museum the San Francisco Museum of Mod Art (SFMOMA) to bring the archive to life through a series of participatory programs at the museum in Fall 2022. The programs will feature exploration's most historically significant designs and the stories behind them alongside everyday explorers' submissions.

The partnership between NoSo and The North Face came about when Due north Face-sponsored climber Conrad Anker was sporting his Noso patched gear at a North Confront outcome. A PR rep asked him to tell them more most the patches, which resulted in this exciting creative collaboration. "We thrive on word-of-mouth exchanges like that," said Noso sales coordinator Crystal Tyndall. "We are small enough that those connections really matter to united states of america."

To launch It'due south More Than A Jacket, The North Face is joining with cultural icons and artists RZA and HAIM aslope The Due north Face athlete squad members Conrad Anker and Ingrid Backstrom to be the first explorers to submit to the archive this autumn, drawing on connections from their by to write their stories of adventure into the brand'due south history.

"Equally an artist, style has always been an expression of identity and a way to mark a moment in time," said RZA. "In the 90s, non but was The North Face the rugged, stylish gear nosotros needed on New York City's streets, it was more than a jacket because it was a witness. Information technology was a witness to the brotherhood that we were inspiring, and that inspired united states of america. Past entering this jacket into the archive, I get the adventure to relive and preserve the memories lived in it forever."

The North Face Exploration Checklist NoSo patches come in two styles.  The round patch is available in four colors – red, bluish, yellow, and white – and lists 4 adventures customers tin can check off: hiking, camping, route trip, national park. The square patch provides four lines where customers can write in their ain adventures. The customer tin can check off each risk and so sign their name and post a photo of the patch using the hashtag #MoreThanAJacket on their social media pages. The North Face will compile the best submissions and feature them in its marketing.

Information technology's More than A Jacket launched with a characteristic anthem film that brings to life the idea that stories from the past are woven into every jacket. The brand will besides debut three extended films throughout the fall featuring adaptive athlete Vasu Sojitra, freestyle skier Jossi Wells and leader of the 1990 International Trans-Antarctica Expedition, Will Stegar.

The Exploration Checklist NoSo patches will be hitting The North Confront stores this holiday flavour, anyone who purchases a jacket receives a complimentary Noso Patch.

"Nosotros are delighted to be part of The North Face up More than Than A Jacket campaign," Jones said. "NoSo helps customers record the amazing adventures people take outdoors. Our hope is that customers volition take care of gear and clothing they buy from The North Face. Equally in repair information technology, make clean it, recycle it. Information technology's more than just purchasing something. In that location is a care aspect, and we are making information technology cool to care."

To contribute to the official archive and potentially appear in the SFMOMA experience, The North Face is calling on explorers everywhere to post to social media using the hashtag #MoreThanAJacket. Additional information and official terms around how Information technology's More A Jacket will come up to life and the partnership with SFMOMA will be available throughout the fall and into 2022.

Noso Press Release

The Northward Face Press Release